Hello! I'm Oscar, a student and front-end web developer. This is my tumblelog. More?
A small post on usability and clarity, and why it is important.
You want your visitors to stay and have a browse and possibly buy your product if you are offering one, but you are making it very hard for the visitor when all they see is flashy graphics or unreadable text that doesn’t make any sense. Clarity and ease of use are merely two things that make your product and your website more desirable, while your graphics confuse the visitors.
I am not telling you to stop using graphics on your website, it is just that I am telling you that too much is too much. Usability decreases with every element that you are adding, and so does your visitors interest.
Design for content’s sake, not design’s sake.
A great quote by Shaun Inman as a result of reading Smashing Magazine’s article on blogazines where design is yet again prioritized and content is, well not neglected but overshadowed by the design.
37signals is one of the companies where usability, clarity et cetera is very prominent; you can show any of their websites and web applications to a technophobe and I guarantee that things will make sense for them.
Focus on what’s important.